"Nikkei Business News" reported on November 27 that Japan's Toyota Motor and Softbank Group announced on October 4 that they will cooperate in the field of travel services such as autonomous driving. The business and corporate culture of the two companies are different, but the cooperation negotiations took only about half a year to reach a compromise, which is very rare in the automotive industry.
"It will collect data from Southeast Asia and popularize new services for travel and finance." On July 11th, in the president's office of the Toyota Headquarters Main Building in Toyota City, Aichi Prefecture, President Akio Toyoda and the largest carpooling platform in Southeast Asia, GrabTaxi CEO (CEO) Anthony Tan talked for about 40 minutes.
Toyota has 30% of the new car market share in Southeast Asia, and GrabTaxi has 100 million users. Although the two leaders are willing to vote, the success or failure is in the hands of a person who was not present at the time.
On June 13th, about one month before the meeting, Toyota announced that it would invest $1 billion in GrabTaxi. This is the foreshadowing of Toyota and Softbank Group.
“The influence of Softbank here is also very big?†Toyota’s Vice President Yoshiro Moriyama in the process of discussing the fund-raising plan with Chen Bingyao since January 2018, deeply understands the foresight of Sun Zhengyi, president and president of Softbank Group. . Sun Zhengyi and Chen Bingyao have friendships. In 2014, they invested US$250 million in GrabTaxi, which was founded soon. In 2017, they joined hands with Chinese companies to contribute US$2 billion. Mr. Toyoda’s report on Yushan’s reading also made it even more “as long as action was taken on the demand side of autonomous driving, Sun Zhengyi would definitely appearâ€.
The four largest network car companies in the United States, China, Southeast Asia and India account for about 90% of the world's total. The biggest shareholder of these four companies is the Softbank Group. Sun Zhengyi said that he will meet with them every month and exchange strategies.
The cooperation between Toyota and Softbank Group was officially launched in April by about five members of the two companies aged 30-40. They met at a frequency of once a month. According to relevant sources, "it was a blank piece of paper at the beginning, and they tried each other's inner thoughts."
In the field of communications, which is the core technology of travel services, Toyota has a close relationship with KDDI, and KDDI is in a competitive relationship with Softbank. The Softbank Group is working with Honda in the field of autonomous driving. Toyota seeks to take the lead in the field of travel services based on automotive data, and Softbank hopes to compete for dominance in the "Internet of Things (IoT)" field. The advice of young employees is to form a joint venture in a new generation of business areas known as "Mobility as a service" such as online car.
On August 9, Toyota Zhang and Sun Zheng met at the Shiodome Building in Tokyo, where the Softbank Group headquarters. This is the second time that the two men have been interviewed since 20 years after Toyota’s decision to reject Sun’s online distributor system. Toyota tempted that "hope to join hands in forming a travel service alliance." Sun Zhengyi responded with a smile and said, "I have finally reached such an era."
In fact, Sun Zhengyi said in the Toyota company 8 years ago that he would feel the cooperation between the two sides. At the informal group "Toyota Management Research Association" meeting, when autopilot and artificial intelligence (AI) have not received attention, Sun Zheng said that "(in the future) computers will be super smart and equipped with cars. In this In the world, it is very difficult to be self-reliant. The correct approach is to form various alliances and hope that many partners (with Toyota) will work together."
Toyota is the dominant player in Japan's domestic manufacturing industry, and Softbank Group is launching large-scale investment activities in areas such as AI. Due to the differences in corporate culture and business, there is a view that the cooperation between the two companies is like “water and oilâ€. However, the two leaders took a rebuttal. Toyota said, "Salad sauce is made of water and oil. Adding water and water can only turn into water." Sun Zhengyi said that “it is more interesting because of the different areas of strengthâ€.
The development and cooperation related to autonomous driving-centric travel services has made rapid progress worldwide. For example, in China, Baidu, which has advantages in the AI ​​field, strives to promote the standardization of autonomous driving through the World Alliance. But Japan is slow.
On July 19th, Sun Zhengyi attacked the Japanese government, which still did not allow the car to be on the Internet, saying that "this is a dangerous situation that prevents itself from making progress in the future. It is hard to believe that there is such a stupid country." Toyota also said, "If you don't open the air outlet now, Japan will fall behind 3-4 laps."
On October 4th, the press conference of Toyota and Softbank Group began at 1:30 pm Japan time. The car companies and autopilots in Europe and the United States have not yet fallen asleep. "I hope to show that Japanese companies will also participate in future competitions." 9 days before this speech, Akio Toyoda and Sun Justice reached a final agreement.
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