Increased competition in the lubricants industry forced the company to accelerate transformation

    In 2015, China's imports of lubricants amounted to 3,227,700 tons, while exports amounted to 118,800 tons, and domestic apparent consumption amounted to 6,109,400 tons.

    Looking from the trend of the next few years, the overall cake market will not become larger, but how to compete for their share, not only to live, but also to live better, this is an unavoidable seriousness of all lubricant brands Question. Looking at the current transformation trend of domestic lubricants brands, we adhere to the consistent pursuit of customer demand-driven, lubricated value for the customer is the representative of the Great Wall of China's oil companies. Based on this, they actively went to the customer to do research and development, to provide customers with customized lubricant products and services.

    Great Wall Lubricants Great Wall Lubricants

    At present, in the increasingly fierce market competition, customer first, value first is no longer a slogan, and the transition from manufacturers to manufacturing service providers has also become the transformation of many lubricant brands. The industry currently has exemplary cases such as Great Wall Lubricant and Tianjin Petrochemical's “Equipment Lubrication Technology Service Cooperation”. This cooperation represents a breakthrough in the transition from Great Wall Lubricants to manufacturing service providers, based on comprehensive lubrication services and integrated technologies. , products, services and other aspects of power, created a new model of lubrication services, but also enhance the value of lubrication services.

    As a lubricant industry serving various sectors of the national economy, serving national strategies is the direction of industrial development. With the implementation of the national strategy of “Belt and Road” and “Made in China 2025” in recent years, it has also provided a new stage for the development of overseas markets for Chinese lubricant companies. As a result, “going out, walking in and going up” has also become a way for Chinese lubricants companies to expand in overseas markets. Overseas markets such as Southeast Asia and Africa have brought new space for the development of Chinese lubricants companies.

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