Intel Aims at the Future of Automotive Chip Industry

A senior Intel executive stated that the company is aiming for strong growth in the automotive wafer industry as it expects automakers to expand their search for integrated smart phone devices and social networking services into automotive functions.

"For us, as we are in a new industry, we will see very significant growth." Ton Steenman, vice president of Intel Architecture Group (IAG), said in an exclusive interview with Reuters on Wednesday that the company is in Germany. Open a new global automotive center.

Steenman pointed out that Intel’s goal is to become a major supplier of automotive “infotainment” products, but he does not want to comment on how much the company is preparing to take market share.

Assistance to drivers without having to leave their hands on the steering wheel to make phone calls, or electronic devices to find ways in unfamiliar places is rapidly increasing, as these expensive and expensive technologies have become standard equipment for many consumers.

According to market research firm IHS iSuppli, the market size of automotive infotainment electronic equipment is expected to reach 41.2 billion U.S. dollars in 2016, and the market size is expected to be 33.5 billion U.S. dollars this year.

Steenman also mentioned that in-vehicle electronic devices are of utmost importance to Chinese consumers, and China has become the world's largest car market. "People are still thinking about engine (engine) specifications and torque, etc. here, while in China it is more concerned about which electronic equipment is equipped on the car and the linking capability on the car.