According to the latest data from the Ministry of Commerce, foreign capital controls the majority of the market share of auto parts sales, domestic sales of parts and components only account for 20% to 25% of the total industry, auto parts manufacturers with foreign backgrounds account for 75% of the entire industry. In the above, among these foreign-invested suppliers, wholly-owned enterprises accounted for 55%, Sino-foreign joint ventures accounted for 45%, and local components were mainly used for self-owned brand vehicles, which had a low market share. In the "12th Five-Year Plan" automobile industry development plan drafted by the China Association of Automobile Manufacturers, China's auto production and sales volume will reach 20 million in 2011 and 25 million in 2015, which will account for 30% of global automobile production.
In 2011, the national government adjusted the consumption stimulating measures of the auto industry, from encouraging purchase of cars to encouraging the development of new energy vehicles for subsidies. This move will have a slight impact on the post-market structural adjustment and exploration of new business models. Due to the lack of independent research and development capabilities and core technologies, Chinese self-owned branded parts and components can only be competed with resources and cheap labor. The frequent surveys conducted by the city show that many Chinese auto companies have a profit of less than RMB 1,000, and the breakthrough in the mid-to-high end market It was also suppressed by foreign brands. The lack of technology and lack of branding made many companies fail to return.
What is more serious is that while foreign brands stick to high-end, they further explore the low-end car market, making the original brand's original price advantage no longer exist. In addition, local auto parts companies need to build their own brands in addition to strengthening their investment in technology research and development. Brands are the lifeblood of the company's long-term development. However, domestic auto parts companies have not done enough to protect trademark ownership in the auto parts sales and auto parts production and circulation areas. Trademarks as an important part of intellectual property rights are directly related to the vital interests of producers, operators and consumers. , is an important carrier for independent innovation capabilities and other intellectual property rights.
Brand influence plays an important role in protecting intellectual achievements and successfully entering the city to punish sources of goods. It is the source of life for the company. Trademarks are the carrier of corporate wealth and also the carrier of corporate reputation. The biggest advantage of many foreign auto parts companies entering the Chinese market is that they have a certain brand influence in the market. Local auto parts companies must also attach importance to brand names and lay a solid foundation for the future development of the company.
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Double Lions Tools Co., Ltd. , http://www.jcptool.com