Japanese cars are renowned in the world. Why are there differences between sales in North America and Europe? Let us take a look at the following reasons:
About the situation of Japanese cars in the European market:
First of all, because the Japanese car is based on gasoline engine technology, and because of the high price of oil in Europe, it has been tending to diesel cars, and the German diesel car is quite prominent in diesel technology, and therefore more popular with Europeans. Although the reliability of Japanese cars is higher than that of German cars, it is not very important for Europe. Because the traffic in Europe is relatively developed, the reliability requirements for automobiles do not need to be too high, even if the car is unfortunately anchored on the road. You can also reach your destination in other ways. This is one of the reasons why Japanese cars are not easy to enter the European market.
This was followed by the fact that Europe had a tax on gasoline engine technology long ago, which promoted the development of turbocharged models. Due to misleading European tax policies and fuel consumption tests, the development of Japanese cars in the European market was contained. The other thing is that Europeans are more concerned about the control of cars. Because of the narrower corners in Europe, not only that, but European automotive media are subject to test methods, so they tend to open up rather than comfort and ease. use.
Finally, in some countries in Europe, there is no limit on the speed (for example, Germany), so those large-displacement diesel vehicles will be more welcome than others, not only having sufficient horsepower but also saving fuel. Therefore, the high-speed stability is extremely important for Europe, so German cars generally pay more attention to high-speed stability. Due to the very low speed limit in Japan, the Japanese car pays more attention to the ease and peace of low- and medium-speed driving, and the chassis training is mainly based on comfort.
For the Japanese market situation in the United States:
First of all, because of the low population density in the United States and the relatively poor public transportation, coupled with the relatively low gasoline and parking costs in the United States, the dependence on automobiles is relatively strong. Therefore, the reliability of automobiles is very important to Americans. Therefore, Japanese cars that have a good reputation for reliability are naturally better-selling in the United States.
Second, Japanese cars are quite popular in the United States because Americans are more comfortable with buying cars, and Japanese cars just meet Americans' ease of driving for long periods of time.
Finally, because Americans do not care much about the pursuit of brand names, they are more suitable for Americans than those that are economical and practical. The Japanese cars are very cost-effective and therefore are more popular in the United States.
Through the above analysis, whether the Japanese car is popular or not, it is based on people's needs for whether it meets their needs. Therefore, we all apply the correct attitude to it.
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