Automotive electronics companies face development opportunities

    In the State Council's "Electronic Information Industry Adjustment and Revitalization Plan", it is pointed out that it is necessary to speed up structural adjustment, promote the upgrading of electronic information industry, and support the development and standard formulation of products and systems such as RFID and automotive electronics. As an automotive electronics company, how do you view this plan? How are China's auto electronics companies bigger and stronger?

    Experts bluntly stated that there is no company in China that can provide all the electronic products of the whole vehicle, most manufacturers only do entertainment systems, and do not have the ability to get involved in core technologies such as engine electronic control. Relevant information also shows that the automotive electronics field is almost “surrounded” by foreign patents, and it is unable to support the research and development needs of independent intellectual property vehicles.

    In today's sports car, the degree of automotive electronics is getting higher and higher. Electronic products, such as neural networks, cover the entire vehicle and precisely control the mechanical parts of the car, including the electronic control of the engine that has been referred to as the "brain" of the car. But Wang Qiang, deputy chief engineer of FAW Toyota’s technology R&D center, frankly stated that domestic products with high added value and complicated technology must be imported, which restricts the sustainable development of the local auto industry.

    The state has explicitly proposed to support the development of the automotive electronics and auto parts industry, which is of great significance to China's auto electronics companies in responding to the current international financial crisis and promoting the industry to become bigger and stronger. However, we have also noticed that although the automotive electronics industry in China has made great progress in recent years and has made great progress in chassis, powertrain, and safety, China’s automotive electronics industry still lags behind the advanced countries in the world. The gap between key technologies and foreign countries is still large.

    Automotive electronics as a key part of automotive parts technology, automotive electronics technology in order to obtain development, automotive electronics manufacturers must cooperate closely with auto parts manufacturers and vehicle manufacturers. Only through the close cooperation of the industrial chain can we break through key technologies and promote China's automotive electronics companies to become bigger and stronger. At the same time, the country also needs to increase support for key technologies and promote the integration of universities, research institutes, and enterprises with “production, research, and application”. Only in this way can the gap with foreign advanced levels be shortened.

    In the moment, companies should also take a global perspective, fully grasp the economic development cycle, analyze the direction of the country’s macroeconomic policies, and analyze the concrete issues of the market. This will help us understand the situation, seize the opportunity, and reasonably predict the future trend of the industry. On this basis, we must formulate correct development plans, timely adjust development strategies, and actively explore new markets so as to remain invincible in the international financial crisis.

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