In October 2014, Linglong Tire landed in the European Football League and successively competed with Lyon, Marseille, Mainz, Bremen, Florence, Lazio, Tottenham, Everton, Atletico Madrid, and Selvia. Sign the contract and start cooperation on the advertising of the stadium.
Delicate tire advertising
Throughout the season, 10 giants, more than 170 games, more than 500 minutes of brand exposure exquisite tires for the Chinese national brand set off the latest round of football marketing feast.
As a powerful Chinese tire company, Linglong Tire is one of the top five tires in China and one of the top 20 tires in the world. Its products are sold in more than 180 countries and regions in the world, and more than 20,000 sales outlets have been established worldwide. Overseas markets in Europe, the Middle East, the Americas, Africa, Asia-Pacific and other major regions, becoming a supporting manufacturer of a number of world-renowned mainframe factories, and successfully entered the procurement platform of two of the world's top ten car manufacturers.
Delicate tires advertised on the Bremen website
All along, Linglong Tire launched a full-scale, multi-channel campaign to establish its high-end brand image. It has made achievements in the field of sports marketing: participating in the formation of China's first women's racing team, and has sponsored the Brisbane Griffins football team, Bulgaria. Climbing team, China National Volleyball Team and other international large-scale sports teams. He has sponsored the National Super Truck Contest for 3 consecutive years and has sponsored the "Love My Chinese Car" selection for nine consecutive years. In 2013, Delicate has also sponsored the Queensland Rugby Team, Zimbabwe Cricket Match, Thailand Drift Tournament, and the Uganda National Basketball Team in succession. It has established a number of brand chain stores overseas to diversify its brand promotion channels at home and abroad.
This exquisite landing in Europe's five major leagues, will further upgrade the brand and create a more international brand identity. As the first cooperation between the Chinese tire brand and the European Football Club, this cooperation has provided new ideas for the overseas promotion strategy of Chinese brands.
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