With the continuous maturity of the LED industry and the continuous innovation and development of technology, on the one hand, LED products are becoming more and more capable of meeting major projects and special needs; on the other hand, industrial capital is swarming in, uneven enterprise qualifications and The strength has led to chaotic and disorderly market competition. The problems of product homogeneity, low-price competition, and capital chain breakout have emerged one after another. Eventually, the tide of bankruptcy has hit and the industry has to face a reshuffle. Under this wave of integration, enterprises with strong capital, strong technology and stable channels will gain more and more effective resources. The industry will continue to gather and form an industrial scale, but lack of funding sources, lack of technological innovation, and lack of quality control. For SMEs with integrated industry chain capabilities, they will undoubtedly be eliminated in the integration tide. As the development of the LED industry gradually returns to rationality, the industry threshold will gradually form. The industry integration tide will definitely show the Matthew effect. The bigger ones are bigger and stronger, and only the technology-driven enterprises led by resources and capital Innovative application-oriented enterprises can become the king of competition. In the LED display industry, Chau Ming Technology has successfully entered the leading LED application products and solutions suppliers in China. With the strong capital support of listed companies, it has begun to take the lead in the industry and is firmly in the tide of industry integration. Strong capital drives technological innovation Science and technology is the primary productive force. Technological innovation is the biggest driving force for industry and even social progress. Technological innovation requires continuous investment in research and development. For small and medium-sized enterprises with financial shortages and financing difficulties, they are often tired of coping with increasingly fierce competition. In the market competition, it is difficult to have extra funds invested in technology research and development, and it is difficult to form core competitiveness in the competition. However, for large enterprises with strong strength, they are rich in resources and rich in capital. As long as the business philosophy and direction are correct, and research and development are focused on, technology innovation can lead the industry and form its own core competitiveness. One type. It is understood that Chau Ming Technology has been leading the technological innovation in the field of LED display. It has authorized and applied for as many as 162 patents, and has announced two world-first innovative products, one is the naked-eye 3DLED super TV, and the other is UTV0.8. Modules, both of which are leading the world in LED display application development. The former applies the naked-eye 3D technology to the LED super TV perfectly. This is not only a major breakthrough in the naked-eye 3D technology, but also shows that the ultimate dream of the display field is one step closer. Without the need for glasses, the 3D blockbuster effect can be felt on the LED large screen. Zhouming Technology's small-pitch UTV series from 2.5mm, 1.9mm, 1.6mm, 1.4mm, 1.2mm, 1.0mm to the current 0.8mm, this is not just a product line extension, but represents the industry's most advanced technology Strength and state of the art craftsmanship. Differentiated products are deeply recognized in the market segment. The homogenization of products is the most common problem in the current market competition. It is also the biggest obstacle that hinders enterprises from standing out in the market. Only by getting rid of homogenization can they get rid of the Red Sea and only focus on differentiation. And the market segment, in order to find their own blue ocean, from which to obtain high added value. The reason why Zhouming Technology has maintained its leading position in the LED display industry for many years is inseparable from the strategy of focusing on deepening market segments. From a product line perspective, Chau Ming Technology has developed a range of products for different market applications, including the Ivy series and the Skylark series for the advertising media market, the small parrot series for the rental market, and the spherical screen series for the sports event market. A series of creative screens for the stage interpretation market, as well as a small-pitch display (UTV) series for commercial displays and high-end control displays. From the perspective of technological innovation, the small-pitch display achieves seamless splicing of any size, and breaks through the bottleneck of low-light and high-ash indoor display technology, that is, without losing the gradation at the lower brightness required indoors, The image quality is not damaged, it does not damage the human eyesight, but also guarantees a true and perfect picture display, creating the greatest possibility for entering the large-scale commercial and civilian display market. Channel win-win value sharing For the production enterprise, the channel is like the blood vessels of the human body, which is the carrier for realizing metabolism. Without channels or channels, the enterprises cannot develop well. Since its participation in the display industry, Chaon Ming Technology has been well aware of the importance of channels. Therefore, it has always attached great importance to the construction of channels, and has always adhered to the positioning of the first brand of channels and adhered to the principle of continuously creating value for customers. Due to the integration of display system and complex signal access, distribution can not meet customer needs, must rely on channel mode, and strengthen collaboration from the upstream and downstream of the supply chain to better protect the interests of the company itself and the channel, and achieve the highest value of sharing. The reporter learned at the Qingdao Channel Co-ordination Conference of Zhouming Technology in 2014 that in the research and development aspect, Zhouming Technology works closely with upstream suppliers to provide customers with more reliable and cost-effective products in terms of raw materials, cost and quality. Joint integrators, contractors, and channel providers fully understand and explore user needs, continuously improve products and services, and integrate best application solutions to create a comprehensive competitive advantage in the industry chain. Reshuffle and integration are the inevitable stages of the industry's mature development. Only enterprises with core competitiveness can stand up in the tide of integration. Only by mastering the right to speak in the industry can the stronger the stronger.
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