The importance attached by SAIC Iveco Hongyan (hereinafter referred to as “Xinhongyanâ€) to the “Jieshi†GENLYON heavy truck can be seen from its listing activities for Jieshi’s meticulous preparations – SAIC, FIAT Group, Iveco, Xinhongyan. The top executives arrived at the venue and were selected at the famous Beijing National Stadium. They planned special live performances, and invited more than 300 people from the government, military, dealers, users and domestic and foreign media. There is no one in the car industry.
Jieshi is the first high-quality heavy-duty truck developed by SAIC Iveco Hongyan Commercial Vehicle Co., Ltd., which was developed by the Italian Iveco STRALIS heavy truck R&D team and Chinese local engineers to integrate European contemporary heavy truck technology and domestic heavy truck experience. "STRALIS" platform design and development of new models.
According to the relevant person in charge of SAIC Iveco Hongyan, the “Jieshi†GENLYON product codenamed “908†has been developed since 2006 and has undergone three stages of conceptual design, prototype production, and small-batch testing, especially for more than two years. The technical tests, including the testing of 2 million kilometers of typical road vehicle reliability in China, driving gantry test 500,000 times, test of the cab assembly European bench test, etc. according to European test standards, effectively ensured The high quality performance of GENLYON products has achieved the effective combination of European technology and China's road and consumption environment.
At the listing site, SAIC Iveco Hongyan did not publish the specific price of various models of Jieshi, but the company’s deputy general Guo Quan pointed out in response to media questions that the selling price of Jieshi will be similar to the current high-end heavy truck price in China, at 25 Million to 370,000 price range.
As to why New Hongyan will choose to release heavyweight new cars during this low market period, Yang Shuyi, SAIC Iveco Hongyan’s general manager, stated that on the one hand, it is full of confidence in the product itself; on the other hand, although the entire economic environment is not tolerable, Optimistic, but the heavy truck market is also good and bad, there are many opportunities in the market segment. Yang Shuyi also revealed that the new factory in Hongyan will be officially put into production in April this year, when the company's production capacity and level will have greater improvement.
According to Yang Shuyi, the Hongyan Jieshi was listed and the first model launched will be a tractor based on the logistics market. Xinhongyan did not choose to start with the highest-occupancy, most powerful construction vehicle market, but instead cut in from the relatively weak tractor market, and also reflected Xinhongyan’s strategy of attacking the middle-end and high-end markets. The full range of Jessie lions, including trucks, will be available after June.
In terms of sales and after-sales services, Xinhongyan also laid a foundation for the listing of Jieshi. Xinhongyan started training and technical reserves for the after-sales service of Jieshi six months ago. The company also intensified the construction of the dealer team, attracted a group of passenger vehicles and mini-vehicle dealers to join, in order to change the past heavy sales model of heavy trucks, and improve service levels. At the same time, Xinhongyan has further intensified efforts in financing sales that were relatively weak in the past.
With the high quality and cost-effectiveness of Jieshi, coupled with Xinhongyan’s push in sales service, after its listing, it will inevitably bring a huge impact to the existing pattern of the domestic heavy truck market, and whether New Hongyan can rely on Jieshi’s weight. Now that Hongyan Heavy Card has been brilliant, we still need to wait and see.
View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing
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