The Renault-made domestic project team has recently started the channel investment promotion work, giving priority to importing Reynolds and distributors of the Dongfeng Group joint venture company. Dongfeng Nissan’s deputy head of marketing, Chen Yu, was the manager of the transaction. According to reports, Chen Hao is mainly responsible for marketing and channel management in the future. For the time being, he has not mentioned the functions related to sales.
An importer of Reynolds dealers introduced that the current import Renault dealers can submit domestic vehicle sales qualification applications. After passing the examination, they can sell imported and domestic vehicles in parallel in the original exhibition hall. At the same time, some Dongfeng Nissan dealers also received news of Renault’s investment promotion. Chen Wei, who is in charge of the trade, set up the organizational structure of the entire horizontal division at Dongfeng Nissan, and promoted the development of secondary sales of used vehicles. “Everyone saw Dongfeng Nissan ahead of the industry in the replacement of second-hand cars. Most of them benefited from Chen’s idea at the time,†said an insider of Dongfeng Nissan. Subsequently, Chen Hao moved from the factory to the automobile circulation field and served as the chief operating officer of Dalian Zhongsheng Group.
According to public information, the Dongfeng Renault joint venture has a total investment of 8 to 10 billion yuan, and the first phase is in the Wuhan Science and Technology Development Zone, covering an area of ​​3,000 mu. It is planned to start construction in May of this year, put into operation in 2015, and reach 150,000 vehicles in 2017 And 150,000 engine capacity. At present, the joint venture company has not yet signed a contract.
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