In Taiwan, there has recently been a wave of LED light bulbs triggered by a card. LED bulbs are selling well, with an average of ten sold per day.
Since the establishment of the Taiwan Card Ticket Company in early February this year, in order to give back 3.6 million card friends and challenge the huge pressure of 40 million leisurely kaka friends, in addition to attacking the super-business channel, it also opened up some mall channels, hope Let the card friends enjoy more preferential exclusive, live tickets for the small consumer market.
Among them, the card and Shunfa 3C electronic mall and A 1 beauty channel cooperation preferential program, caused a small commotion in the market, the official website previously had consumers share a card to buy LED bulbs and lamps can be cheaper than NT$100 up and down.
The one-card ticket company said that after the good news PO Internet, LED bulbs are the most popular, with an average of ten sold per day.
However, some consumers have bought a light bulb with a cartoon card and found that the light bulb brand is not a well-known big name. Most of the preferential products that the card cooperation is suspected are second- and third-line brands, and it is necessary to develop a brand-name limited-price product for the card to be truly exclusive. .
There are also card friends to question, the preferential products of the card cooperation, it feels like warehouse inventory, the price is cheap, but the brand visibility is low, can not cause a rush to buy, from the card concessions for more than a month, there is no product posted. Sold out and out of stock can also sniff out. Therefore, it is recommended that a well-known brand should be developed to purchase hot spots, which will lead to a buying spree.
Xiaobian has something to say:
Nowadays, one card consumption is popular, and sales of LED bulbs through the card will be a sensation in the short term. Mainland manufacturers can also follow this type of attempt.
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