Recently, the price and anti-monopoly departments of Shanghai and Jiangsu investigated the Mercedes-Benz Shanghai office. Whether Mercedes-Benz has a monopolistic behavior is in the process of investigation and evidence collection. At the same time, the Shanghai Development and Reform Commission's investigation of Chrysler and the Hubei Provincial Price Bureau on Audi is nearing completion. Both companies have monopolistic behavior and will be punished in the near future. The National Development and Reform Commission said that the anti-monopoly investigation of the automobile industry began at the end of 2011. At present, 12 Japanese companies have been investigated for auto parts and bearing price monopoly cases, and will be punished according to law.
Due to the insufficiency of previous laws and regulations, there are still monopolies in many industries in China, and the entire society has also suffered huge costs. Anti-monopoly is imperative. In recent years, anti-monopoly has pointed to many industries, and more and more monopoly enterprises have been punished, highlighting that anti-monopoly has entered normalization.
Recently, information on automobile anti-monopoly investigations has been published intensively, involving many international automobile brand giants. The market influence is very large, which has aroused widespread public concern. A major consequence of the monopoly of the domestic auto industry is the unreasonable price of automobiles, especially the abnormally high profits of imported automobiles. The sales price is several times higher than that of foreign countries. The zero ratio is far beyond the reasonable level, leading to consumers. The interests have been violated. After the anti-monopoly "Sword" was released, the investigated car companies showed a price cut.
The author believes that the anti-monopoly investigation of the automobile industry may bring about a "butterfly effect." First, domestic consumers can buy imported cars at a lower price, and maintenance can save a lot of money. Second, because anti-monopoly forced imported car companies to cut prices and liberalize the price constraints on dealers, the retail sector will face the fiercest competition in the future, and related services will also improve.
In particular, for domestic brands, anti-monopoly is a double-edged sword. Although it can be used to combat unfair competition, it will also make the market competition become more intense and usher in the most brutal elimination war. Since imported cars have advantages in technology, brand, and service, anti-monopoly will make them more attractive to consumers after their prices fall. At the same price level, consumers are more likely to prefer to import cars. Therefore, domestic brand cars must face the reality, accelerate the improvement of their own technical level, create a good brand image, do a good job in quality, and win the favor of consumers with quality, rather than relying solely on low prices to win.
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