According to the latest "Commercial Lighting Market Report", the global LED commercial lighting market penetration rate is still rising rapidly in 2014, and the annual growth is expected to reach 23.
The main application types of commercial lighting are LED tubes, spotlights and bulbs, while Europe, North America and China are the main areas of global LED commercial lighting, and the most important market in the next five years. Wu Yingjie, research associate, said that the market demand for LED lamps in 2013 was 2.58 billion US dollars, and will increase to 8.871 billion US dollars in 2018, highlighting the importance of LED tubes in commercial lighting, especially in cheap supermarkets, offices, The underground parking lot has been widely adopted, and with the rapid evolution of the design scheme, the price/performance advantage is also faster than other lamps.
Wu Yingjie further pointed out that in various regional markets, T8 lamps are the main products, which are used in office lighting. The lamps in the main markets of Europe, America, Japan and China are mainly cold colors, of which the Chinese market uses 6,500K as the main color temperature segment. However, the life expectancy for LED tubes is only 25,000 hours.
From the analysis of commercial lighting manufacturers' strategies, the European, American and Japanese markets are mostly based on product quality improvement, which is one of the most basic development strategies, from product life extension, light efficiency improvement to lighting quality improvement; Sex, color rendering and longevity remain the key to technology.
On the other hand, the Chinese vendor strategy is more divergent. As the Chinese lighting market still maintains rapid growth, there is no established success model, but overall, the “channel advantage†should be the most powerful weapon. No matter whether it is a physical hydropower channel or e-commerce, etc., it has to set a price war. Supply chain and resource integration, to achieve cost control, in order to pursue price competitive advantage.
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