On June 28th, the 2012 World Brand Conference was held in Beijing. The World Brand Lab released the "China's 500 Most Valuable Brand Rankings" in 2012, which was obtained based on financial analysis, consumer behavior analysis and brand strength analysis. In the lineup of China's national brand team, Linglong Tire ranked No. 128 with a brand value of RMB 11.652 billion, and its brand value exceeded the 10 billion yuan mark, ranking first in the domestic tire industry.
In recent years, Linglong Tire has vigorously implemented its brand internationalization strategy, strengthened technological research and development and independent innovation, strictly controlled product quality, and planned major brand and marketing activities, including the formation of the Linglong Tire Women's Racing Team in 2007; in 2011, it became China's national men's and women's Volleyball team sponsors for 2011-2013; Title sponsors Shandong Linglong Tire Chess Team; sponsors Brisbane Australia team and Bulgarian team. In marketing strategy, exquisite bold innovation, design and improve the level of the standardization of the marketing service carrier - "Ling Yu Jia Yuan", the service network throughout the country, the products are exported to more than 160 countries and regions in the world. These brand marketing events and initiatives have enabled the exquisite brand's reputation and visibility to be actively promoted and its brand value has risen rapidly. Since 2004, the company has participated in the first session of China's 500 Most Valuable Brand Awards, and Linglong Tire has been on the list for 9 consecutive years. The brand value increased from 9.269 billion yuan in 2011 to the current 11.652 billion yuan, and the rate of 2 billion yuan has been maintained for two consecutive years. The brand's internationalization strategy has achieved remarkable results.
The World Brand Lab is recognized as the world's three major brand value assessment agencies. Linglong tires are a strong finalist, fully embodying the recognition of the exquisite brand at home and abroad. In the future development, Exquisite will continue to increase brand promotion efforts, and strive to brand value and then a new high, among the ranks of world-class tire brands.
In recent years, Linglong Tire has vigorously implemented its brand internationalization strategy, strengthened technological research and development and independent innovation, strictly controlled product quality, and planned major brand and marketing activities, including the formation of the Linglong Tire Women's Racing Team in 2007; in 2011, it became China's national men's and women's Volleyball team sponsors for 2011-2013; Title sponsors Shandong Linglong Tire Chess Team; sponsors Brisbane Australia team and Bulgarian team. In marketing strategy, exquisite bold innovation, design and improve the level of the standardization of the marketing service carrier - "Ling Yu Jia Yuan", the service network throughout the country, the products are exported to more than 160 countries and regions in the world. These brand marketing events and initiatives have enabled the exquisite brand's reputation and visibility to be actively promoted and its brand value has risen rapidly. Since 2004, the company has participated in the first session of China's 500 Most Valuable Brand Awards, and Linglong Tire has been on the list for 9 consecutive years. The brand value increased from 9.269 billion yuan in 2011 to the current 11.652 billion yuan, and the rate of 2 billion yuan has been maintained for two consecutive years. The brand's internationalization strategy has achieved remarkable results.
The World Brand Lab is recognized as the world's three major brand value assessment agencies. Linglong tires are a strong finalist, fully embodying the recognition of the exquisite brand at home and abroad. In the future development, Exquisite will continue to increase brand promotion efforts, and strive to brand value and then a new high, among the ranks of world-class tire brands.
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