On September 6, at the Global Automobile Forum held in Chengdu, party secretary and chairman of the Shaanxi Automobile Group Co., Ltd. Fang Hongwei received an exclusive interview with reporters. He said that the commercial vehicle market has entered an adjustment period, and Shaanxi Auto’s operating pressure is high this year. of. With respect to exports, how to convert cost-effective advantages into use-value is the key to development.
The commercial vehicle market has entered the adjustment period. This year's Shaanxi Auto Pressure is reported that this year's domestic commercial vehicle market sales have not been lower than in previous years, a year-on-year decline of about 10% year-on-year, and as the core heavy truck business of Shaanxi Auto, the decline is as high as 30%.
"This year's poor market performance, macroeconomic regulation and Other policies and the downturn in the real estate industry have caused a certain impact on the commercial vehicle market. Under this environment, the operating pressure of Shaanxi Auto this year is relatively large." Fang Hongwei said, "The commercial vehicle market Has entered the adjustment period, companies must take change strain."
According to Fang Hongwei, under the environment in which the industry has entered an adjustment period, companies must also make corresponding adjustments and pragmatically formulate relevant development strategies. "I expect the total commercial vehicle market this year to be around 650,000. Shaanxi Automobile has set a flexible sales target and will adjust it in accordance with market conditions. It is the company's current priority to stay out of the team," he said.
Although the overall market situation is not good, but stemmed from the early response of Shaanxi Auto, the overall situation is still better than the industry average, like its heavy truck business, although the decline of about 16%, but better than the decline in the industry average of 30%.
“On the one hand, while stabilizing its competitive business such as traditional heavy trucks, Shaanxi Automobile has made major breakthroughs in areas where highway trucks and other past industries have been weak. In addition, Shaanxi Automobile has also made a certain amount of efforts in alternative energy vehicles such as exports and natural gas. Results." Fang Hongwei said.
How to turn cost-effectiveness into use value is the key to exports. According to Fang Hongwei, exports will be the main breakthrough point for domestic commercial vehicle companies in the future.
"In addition to the North American and European markets, China's commercial vehicle exports still have a market. Shaanxi Automobile's exports are expected to reach 80,000-90,000 units this year, close to 20% of total sales," said Fang Hongwei.
It is reported that in the past, the export of domestic commercial vehicles was mainly based on construction vehicles, and now logistics vehicles have also occupied a certain share of exports. Although domestic commercial vehicles have achieved some successes due to their cost-effective advantages, how to further improve quality and expand brand certification still restricts the next step in the development of domestic commercial vehicle exports.
"Don't treat exports as businesses. We have not enough brand influence. You can't always think about how much money you have to export, and you need to build a brand first." Fang Hongwei pointed out that commercial vehicles mainly rely on word of mouth marketing, although domestic products have The cost-effectiveness advantage, but in the future how to effectively translate this into the user's use value is a problem that domestic companies need to focus on.
Natural gas heavy trucks are expected to exceed 10,000 this year and are expected to receive national attention. “At present, there are few companies in the country that are concerned about natural gas and other alternative energy sources. We are looking at the characteristics of energy saving and environmental protection. After years of accumulation and research, we have achieved some results. Last year, the production capacity of natural gas heavy trucks was 3,000, and this year it is expected to reach 10,000 vehicles.†Fang Hongwei said.
It is reported that natural gas and diesel that produce the same amount of heat will save about 30% in terms of fuel cost. It also has great advantages in terms of emissions of carbon dioxide and sulfide, and has multiple advantages such as cost and environmental benefits.
“The overall market needs to be nurtured gradually. In particular, it is hoped that the government can give a subsidy policy for alternative energy vehicles like a pure electric vehicle, so that the entire industry chain is expected to achieve rapid growth.†Fang Hongwei said
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