Guangqi Hino Motor Co., Ltd. has already passed more than one year since its establishment in 2007. It is reported that the first heavy truck Hino 700 heavy truck will be put into mass production in June. On February 23rd, Guangqi Hino delivered the first batch of 52 Yangcheng brand light trucks to the Guangdong Provincial Press and Publication Bureau's "Living Book Project for Farmers' Bookstore Project." An interview with reporters by Li Shao, executive deputy general manager of Guangzhou Automobile Co., Ltd., said that Guangqi Hino In the beginning, efforts were made to reduce the cost of localization and cost reduction, hoping to get out of the domestic “joint commercial vehicle company unsuccessful†dilemma.
Light truck quality improved
The 52 vehicles delivered by GAC Hino were all Yangcheng light trucks. Li Shao said that based on the reorganization of Yangcheng Light Trucks, with the help of technical experts such as Hino, the company carried out product quality improvement activities for the Yangcheng Light Trucks, and has promoted nearly 150 projects, of which nearly 100 are key and important projects. “Our shareholder Hino also has a light truck business and will not rule out the introduction of the Hino light truck business in the future,†said Li Shao. “The Yangcheng light truck will also be moved to the Pearl Industrial Park in Conghua, which is environmentally friendly and designed for zero emissions.â€
Heavy truck mid-year launch
At the handover ceremony, two Hino 300 700 heavy trucks also appeared on site. Li Shao stated that “heavy trucks (including tractors, cement trucks, mixer trucks, dump trucks, etc.) are scheduled to be launched in the second half of this year. Conghua has produced the first prototype vehicle since August last year and has now produced More than 30 prototypes are coming out, mainly for car catalogs.â€
Li Shao believes that foreign investment in heavy trucks in the Chinese market is not costly. “The price of passenger vehicles for joint venture brands is generally higher than that of international markets. Commercial vehicles, in turn, have a price of at least 600,000 yuan for an imported heavy truck, while domestic heavy trucks are between 200,000 and 300,000 yuan, so it is difficult to compete. He said, "Other heavy truck joint ventures are simply copying foreign products and the cost is bound to be high, and Hino Heavy Trucks has done a lot of work on R&D in China, and the local production rate just reached 85%. It will inevitably be greatly reduced."
It is reported that the price of imported Hino 700 heavy trucks is more than 600,000 yuan. The outsiders believe that localization prices may drop to about 400,000 yuan, between the imported heavy trucks and high-end domestic heavy trucks.
Hino Motors, which is affiliated to the Toyota Group, ranks No. 1 in commercial vehicles for 35 consecutive years in Japan. Li Shao said that in the next five years, the total production and sales volume of Hino plans to increase substantially, changing from “Japanese Hino†to “Global Hinoâ€. The Chinese market will play an important role.
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