Who is the main force of the automotive consumer market? Recently, JDPOWER released a statistical data. According to the age of the automotive consumer groups last year, it has become the mainstay of the post-80s, reaching 43%, which is more than 70 in the original market, which has also accelerated the changes in the automotive retail sector.
According to statistics, in 2007, the automobile consumer population occupied half of the post-70s, reaching 48%, 29% after 60 and before, and only 23% after 80, but in the following years, the market consumption The population has undergone drastic changes. After 70, the proportion of car consumers among car consumers reached a peak of 49% in 2008, then it will be able to decline year by year, and it will decline to 40% by 2011. At the same time, the consumer groups after the 80s quickly rose from 23% in 2007 to 43% in 2011, exceeding 40% of the market after 40%. In the post-60s and before, the population dropped to 17%, and after the 90th, the consumption population was only 0.7%.
Mei Songlin, general manager of JD power China, said that this type of post-80s crowd will continue to dominate the mainstream of consumption, and with the growth of the age after 80, its purchasing power will become stronger and stronger, and it will occupy an increasingly important position. Car companies should pay attention to the needs of this group of people, like the appearance of their favorite car interior design and so on.
At present, with the post-80s becoming the main force for car purchase, the proportion of using the Internet to collect car information is gradually increasing. Statistics show that in 2000, only 10% of car buyers in China used the Internet to collect information. By 2011, this proportion had risen significantly to 69%, and it has gradually approached 81% of the United States.
Mei Songlin said that with the transformation of these external environments, the evolution of automobile retail is also accelerating. In the future, social media will occupy the mainstream, and social media will also strengthen consumers’ purchasing power. Consumers will increasingly take the initiative. "All-knowing" consumers will appear.
According to statistics, in 2007, the automobile consumer population occupied half of the post-70s, reaching 48%, 29% after 60 and before, and only 23% after 80, but in the following years, the market consumption The population has undergone drastic changes. After 70, the proportion of car consumers among car consumers reached a peak of 49% in 2008, then it will be able to decline year by year, and it will decline to 40% by 2011. At the same time, the consumer groups after the 80s quickly rose from 23% in 2007 to 43% in 2011, exceeding 40% of the market after 40%. In the post-60s and before, the population dropped to 17%, and after the 90th, the consumption population was only 0.7%.
Mei Songlin, general manager of JD power China, said that this type of post-80s crowd will continue to dominate the mainstream of consumption, and with the growth of the age after 80, its purchasing power will become stronger and stronger, and it will occupy an increasingly important position. Car companies should pay attention to the needs of this group of people, like the appearance of their favorite car interior design and so on.
At present, with the post-80s becoming the main force for car purchase, the proportion of using the Internet to collect car information is gradually increasing. Statistics show that in 2000, only 10% of car buyers in China used the Internet to collect information. By 2011, this proportion had risen significantly to 69%, and it has gradually approached 81% of the United States.
Mei Songlin said that with the transformation of these external environments, the evolution of automobile retail is also accelerating. In the future, social media will occupy the mainstream, and social media will also strengthen consumers’ purchasing power. Consumers will increasingly take the initiative. "All-knowing" consumers will appear.
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