LED Taiwan factory enters the mainland lighting market financial subsidies into a stumbling block


    Recently, some people in the LED industry said that with the urbanization of cities in emerging countries, the demand for LED lighting will be strong in the future. Among them, the demand in the Chinese market is the largest, but there are more than 10,000 registered domestic manufacturers. There is a strong vassalism in various places. It is difficult for foreign manufacturers to eat big cakes. Even Taiwanese companies are getting smaller and smaller opportunities. Therefore, Taiwan LED industry should quickly seek new ways to other emerging countries such as Russia, India, Brazil and South Africa. As long as you master the key players in the local channels, you have already achieved this market leading edge.
    According to industry insiders, in 2012, the global general lighting market was about 80 billion US dollars, mainly in Europe and America, accounting for 49, followed by Asia 39, Middle East/Africa 7, and Latin America. Among them, China is accelerating urbanization. The domestic demand market is huge, and the single country accounts for about 18% of the global lighting market. Because the Chinese government is actively promoting the solid-state lighting industry, LED lighting is leading the development of the local lighting industry.
    Although the market is focused on the development of LED lighting in China, at this stage China is dominated by the market for the standard, and there are more than 10,000 LED manufacturers registered in China. The local vassalism is strong, regardless of the central or local government or more. There are few protection strategies, and it is difficult for foreign manufacturers to eat big cakes. Even the opportunities for Taiwanese companies are getting smaller and smaller.
    People in the industry said that the results of the "2012/2013 fiscal subsidy promotion project for semiconductor lighting products" released by China this year can be seen in the protection actions of the Chinese government. There are hundreds of manufacturers participating in the bidding, among which are not international. Big manufacturers and Taiwanese factories competed for each other, but in the end only Philips was selected, and the rest were local Chinese manufacturers. It is obvious that foreign companies are struggling to eat Chinese LED lighting cakes.
    In addition to China, other emerging countries have strong demand for LED lighting, and compared to the Chinese market with tens of thousands of manufacturers and the mature European, American, Japanese and Korean markets, local manufacturers in these emerging countries have not really operated LED components, mostly In the form of agents, the business strategy is to import and re-sell from overseas to downstream application operators. Therefore, for LED manufacturers, this will be the best opportunity to enter the market. As long as they master the key manufacturers in various channels, they have already obtained the market. Leading edge.
    However, industry insiders also reminded that the current global LED lighting specifications have not yet been unified. For LED manufacturers that are rushing into overseas markets, due to different lighting specifications in different regions, the stocking inventory of LED factories will also increase relatively, so this is for Taiwan. Plant inventory and cost management will also be a challenge.

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