Weichai opens the "full lifecycle" post-market model

At present, the Weichai engine has a market holding of more than 3 million units, and it has grown rapidly at a rate of 600,000 units per year. It has maintained its number one position in the world's high-speed and high-power engines for seven consecutive years. This has made the aftermarket of the Weichai engine Unlimited potential. The establishment of the Weichai Power Million-Kilometer Users Club is a new attempt by Weichai in the post-market.

According to the reporter’s understanding, in 2012, Weichai proposed a target of 5.8 billion yuan in after-market sales. It will implement unified management of the post-market, achieve brand reunification, unified channels, unified policies, and determined post-market strategy: strategic win-win situation and channel development. , share development, put forward the core concept of the post-market: let users save money, make channels to make money, improve customer satisfaction as the main line, improve the timeliness and effectiveness of services as an entry point, and adjust policies and management models. Baonei took the initiative to bring security to the outside world, give full play to the comprehensive advantages of oil spare parts and remanufacturing, create maximum value for channels and users, and strive to create a "full life cycle" engine and unique aftermarket service platform for Weichai.

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