"Crossing - Yuchai People" is used to describe the vocabulary of 2010 development.
For this Yulin company that repeatedly writes the “Yuchai phenomenonâ€, innovation and progress are the keys to its never deviating. On the basis of turning crisis into opportunities and brilliance in 2009, Manping, chairman of Yuchai Corporation, put forward “Advancing with the Times, Coordinated Development, and Leapfrogging†in response to Yuchai’s 2010 marketing service system work. Claim.
Wu Qiwei, deputy general manager of Yuchai’s stock company, stated that the marketing objectives of Yuchai Corporation in the 2o1o year are: to achieve 500,000 units, 530,000 units, and 560,000 units, an increase of 7%, 13%, and 20% respectively year-on-year. Three steps are forging ahead.
In order to achieve this new goal, Yuchai will adopt new marketing ideas - promote change, structure adjustment, internationalization, and development. Among these four elements, specialization is the essence.
First of all, in 2010, Yuchai will promote the transition in its marketing model, pay more attention to professional management, and formulate corresponding marketing strategies and specialization in professional market segments. Including marketing planning marketing functions to the office, to enhance Yuchai's ability to control the regional market; and subdividing the marketing service network, expanding to the county and township level, implementing service marketing, and reshaping service advantages.
Secondly, under the premise of guaranteeing the growth of the total amount, we must also ensure the quality of growth. We must carefully plan the introduction of Yuchai’s strategic product market and breakthroughs in key market segments to form an effective breakthrough and ensure that Yuchai’s market is long-term and effective. development of. The adjustment structure will be harvested in the upper part of the large and small structures, and the large structural adjustment of the products between the various blocks will be reasonable, guaranteeing a breakthrough in accommodation and reform; the adjustment of the product sales structure in each sector will be based on market segments and specific regions. To subdivide, highlight the adaptability of Yuchai products.
Thirdly, it will build internationalization from eight aspects of specialized product development, specialized manufacturing, professional quality control, product international certification, global procurement, professional marketing team, global marketing channel construction, and global service network construction. Yuchai. Through cooperation and introduction, project joining, etc., we will vigorously introduce domestic and foreign outstanding R&D talents, build professional and international high-quality marketing service teams, and continue to build and improve overseas marketing models and service networks.
Finally, in 2010, Yuchai will not only set a new record in its marketing goals, but will become the first professional engine manufacturer to exceed 500,000 units in sales and sales of diesel engines. It will also plan and promote future market planning, market positioning, and marketing strategies. This includes speeding up the development of new markets and service marketing. The company plans to sell more than 4ooo of V-power for 20 years, sell more than 500 units of V-power, generate more than 8,000 CNG/LNG power units, and achieve mass sales of hybrid power. At the same time, YC6T and YC6C ship electric power will be put into batches to ensure the company’s operating performance, New products lead people and achieve a leapfrog development in marketing mode.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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