FAW-Volkswagen revolutionizes the highlight of South China's Guangzhou brand experience center

    Recently, as the key project of FAW-Volkswagen's South China market this year, the Guangzhou Brand Experience Center (GEC) announced its annual operating plan, with a sales target of 3,000 units.
    Wang Wei, director of FAW-Volume South China SBU and general manager of Guangzhou Brand Experience Center, said that the focus of this year's plan is to make GEC a model for FAW-Volkswagen's sales service, and once this model proves to be feasible and effective, it will be in the country and even in the country. Promoted worldwide.
    GEC Entrepreneurship Marketing Fresh Air FAW-Volkswagen Guangzhou Brand Experience Center (GEC) was established on December 2 last year. It was initiated by South China SBU under the guidance of FAW Volkswagen's overall transformation strategy. All Guangzhou dealers participated in the FAW-Volkswagen marketing. The bridgehead in the South China market is the “first store” that is directly invested by manufacturers and operates for sales and service operations.
    It is understood that FAW-Volkswagen Guangzhou Brand Experience Center is a full-featured brand experience platform, which integrates products, technology, services, customer care, and five new experiences of automobile consumption. It aims to bring consumers a new feeling of car consumption experience process. . This year, we plan to make GEC a communication platform for all kinds of fashion consumption, and create and construct a new sales model to make the automobile consumption form more dynamic. According to reports, GEC is planning to introduce a series of fashion-oriented products, life service lectures and marketing management training and other "customer-oriented" premium services. FAW-Volkswagen put forward the theme operation mode of “point circle – circle infinity”: “Consumer makes point, GEC is circle; car is a point, service is a circle; car is a point, leisure life is a circle”.
    The annual sales target is 3,000. The reporter was informed that there are currently seven FAW-Volkswagen authorized stores in the Guangzhou market. The 3,000 missions that GEC has taken have contributed nearly 50% to the annual indicator of Guangzhou.
    To this end, in terms of sales, GEC will play the “competition” card. In the specific operation, the 7-store sales sales staff will be sold in the same way as GEC’s single high-employed gold salesperson. The after-sales service section focuses on the best after-sales service personnel in Guangzhou, providing a full range of services to users. At the same time, GEC will provide full-time on-the-job training for FAW-Volkswagen dealers to provide first-class professional business personnel for dealers. The ultimate goal is to improve the sales performance of each dealer in Guangzhou.

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