After being positioned as the major light vehicle development base in China by Nissan, the development speed of Zhengzhou Nissan suddenly accelerated. On April 20, Zhengzhou Nissan announced at the Shanghai Auto Show that 07 Nissan D22 high-grade gasoline pickup trucks will be listed on the market in parallel with the international market in the near future.
In July and August, Zhengzhou Nissan will also launch two new models of SUV Odin and MPV Yusen. Three new cars are introduced in one year, which is unique in Zhengzhou Nissan, which has long supported only one or two models. “This year is a turning point for the company.†Guo Hongjun, Minister of Zhengzhou's Nissan Market, told the media.
Nissan's light commercial vehicle base in China
On March 30th, Zhengzhou Nissan's parent company Dongfeng announced that Zhengzhou Nissan will be the main development base of the NISSAN brand light commercial vehicle and will focus on the development and growth of the NISSAN brand light commercial vehicle in China. Dongfeng Motor Co., Ltd. continues to own 51% of Zhengzhou Nissan. On this basis, Dongfeng Limited will support and supplement Zhengzhou Nissan with resources such as R&D, production, and sales network, so that the two brands will maximize their synergy effect at Zhengzhou Nissan.
“In the past, the strategy of Zhengzhou Nissan was indeed rather vague, and it is now clearly positioned,†said Hao Jianjian, deputy general manager of Zhengzhou Nissan. He explained that the Nissan-defined light commercial vehicles include SUVs and MPVs. Hao Jianjian said Nissan will focus on the development of LCVs (light commercial vehicles) in the future, including SUVs, MPVs, and other variants of passenger cars. A number of Nissan and Dongfeng branded products will be put into Zhengzhou Nissan as planned.
Odin and Yuxuan have Dongfeng trademark
According to reports, Odin and Yuxuan were born from Paladin at Zhengzhou Nissan and MPV Serena from Nissan respectively. They not only expanded the product lineup of Zhengzhou Nissan, but also brought a car platform for Zhengzhou Nissan. Odin and Yu Xuan will focus on the mid-level SUV and mid-level MPV market respectively. This year's target sales volume will be 8,000 units and 5,000 units. Among them, the Odin series will have no less than six models, and the price range is tentatively set at between RMB 130,000 and RMB 180,000. The Oysters are equipped with imported 2.0-liter and 2.5-liter gasoline engines.
Hao Jianjian revealed that both Odin and Yuxuan will hang Dongfeng's trademark. He said that in the company's total sales of the Middle East trademark models accounted for 1/3 last year, this year it is estimated that this proportion will rise to half. In 2006, the production and sales volume of Zhengzhou Nissan Automobile exceeded 30,000 vehicles, a year-on-year increase of 38.4%, far exceeding the industry's 25% growth rate.
It is understood that. The future product technology of Zhengzhou Nissan will keep pace with Nissan's global market. The technology R&D center of Zhengzhou Nissan has become part of Nissan’s global technology R&D center. At the same time, the technology center will also work closely with the Dongfeng Motor Commodity Research and Development Institute to conduct the research and development of its own-brand vehicles.
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